Merz Pharmaceuticals has launched a new advertising campaign for its flagship and category-leading scar therapy product, Mederma. According to the company, the new “Anthem” campaign focuses on conveying the key brand promises of empowerment and increased confidence and incorporates the tearing up or tossing away of old photos to illustrate that with Mederma, users can move beyond the feelings of self-consciousness and embarrassment often associated with noticeable scars. “The new campaign was...